The rhetorician ornaments [his speech] with the vox significativa, as when he says “April” and “May”, which are more beautiful words than when one says “October” and “November”, because they signify flowers and leaves, and the song of birds, and seasonal renewal and regeneration, whereas this is not true of “October” and “November”.
[Ramon Llull, from the Ars generalis ultima, quoted in Anthony Bonner, The Art and Logic of Ramon Llull, Brill (Boston: 2007) p. 200.]
