Monday, June 04, 2007

That Is So 80s

The logo for London's 2012 Olympic games is stupendously bad. According to the organizers, though, "the powerful, modern emblem symbolises the dynamic Olympic spirit and its inspirational ability to reach out to people all over the world." They should have just adapted their bid logo, which was at least decent. This one I would say is the worst logo since at least the 1970s. It would make more sense as a logo if the Olympics were being held in Las Vegas. It says, "We have no coherent identity, so when asked we just spent an absurd amount of money for someone to throw something tacky together that looks like it came off the cover of a cheap rock album from when we were young enough to be powerful and modern." You can compare it to previous ones here, although they don't have London's official one up yet.

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